Type: Book
Author: Catherine O'Neill Grace, Editor
Publish Date: 2001 Publised By: NAIS
This book offers insight on the field of marketing and practical tips on how to adopt good marketing principles at your school to help you face some of today's many challenges, including economic and demographic shifts and a consumer-driven market. Chapters cover:
The mission of marketing;
Marketing in the new economy and in a changing educational landscape;
The principles of marketing;
The value of market research;
Defining your school's image;
Tackling affordability issues;
Internal marketing; and
Web marketing tools and tactics.
Written just for the independent school community, this practical guide also includes references and a handy bibliography of marketing resources.
To order directly by phone, please call the NAIS publications hotline at
1-800-793-6701.
NAIS is the national voice of independent education. We offer standards, targeted resources, and networking opportunities for our 1,400 member schools.
