Heard on the Street: Back to Basics in Research and Marketing


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Heard on the Street: Back to Basics in Research and Marketing

Is it time to get back to basics in your admission marketing outreach? In addition to the new social media, don't forget that person-to-person marketing research can be insightful and pay big dividends down the line. Fred McGaughan, principal of FRM Consulting, talks about his recent experience.

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