NAIS Market View is an essential enrollment power tool designed to help your independent school use data to improve your recruitment strategy, find prospective families, and better understand your community. Market View is free to NAIS members.
Introducing Market View 7
See how you stack up against local neighbors and national peers—with AI as your GPS.
Market View 7 helps you navigate your school’s market with confidence. In the new Comparisons experience, you can quickly see how your school compares with local neighbor schools and nationwide peer schools, track five-year affordability trends, and get suggested actions that recommend what to do next—with links to relevant NAIS resources.
Compare your school to local neighbors and national peers.
Market View 7 uses machine learning to build two cohorts of similar schools for you:
- Local neighbors
- Nationwide peers
You don’t need to configure groups—cohorts are created for you and kept up to date as data changes.
Track five-year trends on key affordability metrics.
Market View 7 has easy-to-understand, accessible five-year trend charts for key affordability metrics, with clear labeling so you can always tell whether you’re viewing local neighbors or nationwide peers.
Turn on AI summaries for plain-language insights.
When you want a faster readout, you can switch on optional AI summaries that highlight what’s notable and suggest next steps—designed to reduce time-to-insight and support board conversations.
Get “what next” with Suggested actions.
Each chart includes a Suggested actions panel that interprets what you’re seeing and recommends practical next steps, with links to relevant NAIS research and professional learning.
Share with your leadership team.
Market View 7 supports board-ready exports with improved clarity, making it easier to save, share, and incorporate visuals into leadership materials.
Level up your skills and get support.
- In-app support: Use the Intercom chat in the lower-right corner of Market View for help from our team.
- Product tour: Look for the “Take the tour” prompt (or open the Intercom help icon) to start a guided walkthrough.
- Documentation: Visit the Market View documentation site for step-by-step guides and FAQs.
And remember: It’s free! Market View is an exclusive NAIS member and subscriber benefit. Not an NAIS member? Learn how to become one today.