NAIS Popup Survey: International Student Programs During COVID-19
Find out how NAIS member schools are recruiting international students, including surveys on trends, strategies, enrollment, and more.
NAIS Toolkit: International Student Recruitment Strategies
Admission professionals in independent schools are facing challenges in building their classes of international students in the coming years. Despite making necessary changes to practices and recruitment strategies, many schools are receiving fewer applications from international families than in previous years. These resources offer insights and strategies to help schools adapt their recruitment strategies for the pandemic and beyond, including defining and communicating their value, finding students, interacting with families, working with agents, discovering new markets, and more.
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Jobs-to-Be-Done Research: Why Do International Families Choose U.S. Independent Schools?
Get insights into engaging with prospective international families and learn how international parents’ needs may differ from those of domestic parents.
The International Student Landscape
As COVID-19 continues to create uncertainty for schools, gain an understanding of the big picture with this overview on international student trends, concerns, and issues.
Review Best Practices for Educating International Students in Independent Schools
These principles provide guidelines for the recruitment, residential life, education, and support of international students in independent schools.
Deep Dive
Tips for Understanding and Working with International Student Recruitment Agents
These are key takeaways from a webinar about the landscape of international student recruitment.
NAIS Webinar Recording: Knowing What To Do Starts With Knowing Who You Are: Unfolding Your Story in Uncertain Times
Shelly Peters and Christina Albetta from CRANE|Atlanta teach you how to translate your whats into whys, how to connect with your audiences (even from afar), and how to focus your efforts—leveraging what’s working and addressing what’s not.
Recruiting International Students During and Post COVID-19: Reflections from Admission Directors
Hear tips from admission directors on how to change recruitment and admission policies, adjust marketing strategies, and plan for the future.
International Student Agents: What Has Changed in Student Recruitment Due to COVID-19?
Hear from a panel of experts about recruitment challenges and opportunities, new approaches, and tips for working with agents.
10 Tips for Communicating with International Families During and After COVID-19
With most international students still back in their home countries, learn strategies for marketing to and communicating with international families.
10 Tips for the Recruitment and Retention of International Students During and After COVID-19
Get tips from admissions directors related to international student recruitment and retention during the unique challenges presented by the pandemic.
Understanding Why Parents of International Students Choose NAIS Schools
This webinar recording explores how international parent Jobs to Be Done (JTBD) are both similar and different from parents in the United States.
International Students and Parents: Building Stronger Relationships During the COVID-19 Pandemic
Given the many educational alternatives available to international students, here are tips on how to be proactive about connecting with families this year.
Virtual Events for International Students and Their Families
This conversation offers insights for schools to help them connect with international students in a virtual space through events and interviews. You can also ready tips here.
NAIS Webinar Excerpt: The International Parent Search Process
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Additional Resources
International Student College Matriculation from NAIS Schools, 2015-2019
Schools looking to showcase their value to international families can make a strong case through the postsecondary successes of their alumni.
Education in the United States: The Role of Independent Schools
Schools can use this presentation to help international families better understand the U.S. education system while highlighting the benefits of independent schools.
Understanding Current and Emerging International Student Markets
Schools must understand where international students have historically come from, what factors are shifting, and what new markets schools are beginning to uncover.
What Boards Need to Know About International Student Enrollment
Trustees and heads need to pay attention to and offer advice for leading and managing in a rapidly changing—and often chaotic—international environment.
- An Overview of School Options for International Students in China During the COVID-19 Pandemic
- ISC-NAIS Chinese Market Intelligence Brief
- Overview of the Education Market in Vietnam
- Overview of the Education Market in Brazil
- Overview of the Education Market in Mexico
- Tips for Recruiting International Students from New Markets
- Working with International Student Recruitment Agents or Educational Consultants During COVID-19
- ICEF Guide for K-12 Independent Schools: Working With International Student Recruitment Agents
- NAIS Research: 2019 International Student Marketing Survey
- NAIS Global Ambassadors: Enrollment Strategies and the Changing Landscape of International Recruiting