NAIS - NAIS Resource Guide: Enrollment and Admissions

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Review Best Practices for Independent School Admissions

Guidelines for admission and enrollment management professionals on the recruitment, selection, and enrollment of students.

Put Your School on the Map with NAIS Market View

Use data to improve your recruitment strategy, find prospective families, and better understand your community.

Empower Your Team with DASL Data to Make Strategic Decisions

Enter your data into DASL, and drive strategic conversations with resources such as the DASL Databook and Enrollment and Attrition Dashboard.

Jobs-to-Be-Done Study on Independent School Parents

How can independent schools evolve to best meet families’ needs? Research into the changing market is a crucial first step to school transformation.

Deep Dive

The State of K-12 Enrollment 2021-2022

Find out what independent schools should know about available data on COVID-19 pandemic era enrollment trends in the U.S. education system.

2021 State of Independent School Marketing Survey

Learn about independent school marketing professionals' scope of work and practices, with extra focus on digital strategies. Get tips from expert marketers to help your school tell its story and grow for the future.

2021 State of Financial Aid Survey

Learn how financial aid professionals view their goals, struggles, impact, and needs. Use the findings to support your school's strategic investment in financial aid and the people who manage it day to day.

How Parents Pay Independent School Costs

The study helps schools develop pricing, financing, and financial aid communications strategies with market-based realities in mind.

Reimagine Tuition

What factors should you consider when setting tuition? Is your tuition strategy producing the desired goals? Reimagine Tuition, a series of resources from NAIS, will help you consider tuition in a new light.

Looking Ahead: The State of Education in 2022

Get insights into the enrollment landscape, including a look at education enrollment shifts that began well before the pandemic, many of which reflect national economic and demographic shifts.

Jobs-to-Be-Done Study on Parents of International Students

This survey sought to understand the Jobs to Be Done of parents of international students and how these Jobs may differ from those of parents of domestic students.

International Student Programs

These resources will help you better understand the market and learn best practices in building and maintaining a successful international student program.

An Enforceable, Flexible, Perpetual Enrollment Agreement?

Before using perpetual enrollment agreements with families, schools should carefully consider whether the costs outweigh the benefits.

Legal Tip: Understand the Pros and Cons of Perpetual Enrollment Agreements

These agreements can simplify paperwork, reduce administrative burdens, and smooth the reenrollment process, but they have potential pitfalls that could risk a school’s financial well-being.

NAIS Resource Guide: Enrollment and Admissions