Top 5 Reasons to Advertise in Independent School
- It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 75 years.
- It’s guaranteed to be in the hands of decision makers. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
- It’s the only magazine dedicated exclusively to independent schools. You’ll optimize your marketing budget because there’s no better way to get national reach with this select audience than through the publication that’s designed for them.
- It’s forward-thinking. Each issue provides regular coverage of important issues and key trends independent school educators and administrators need, when they need it.
- It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.
Independent School magazine, featuring a modern design and a fresh approach to content, speaks directly to busy leaders and aspiring leaders. Each issue serves up not just the timely content they need but the services and products they need to address challenges and create sustainable campuses and school communities. The reimagined magazine includes dedicated departments that address the topics leaders need to have on their radar. And these sections and departments mean targeted placement—more opportunity to place your ads near relevant content.
Check out the 2021 Media Kit today! If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or advertise@nais.org.
Issues and Closing Dates
Winter 2021
Focus: Race in Independent Schools
Space: September 11, 2020
Materials: October 1, 2020
Spring 2021
Focus: Fundraising
Space: November 20, 2020
Materials: January 8, 2021
Summer 2021
Focus: Future of Independent Schools
Space: March 5, 2021
Materials: March 15, 2021
Fall 2021
Focus: Talent/Workforce
Space: June 18, 2021
Materials: July 9, 2021
Winter 2022
Space: August 27, 2021
Materials: September 24, 2021
Advertising Rates
| 4 Color |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Cover 2 |
4075 |
3595 |
|
4483 |
3955 |
| Cover 3 |
3830 |
3355 |
|
4213 |
3691 |
| Cover 4 |
4390 |
3920 |
|
4829 |
4312 |
| Full page |
2755 |
2545 |
|
3031 |
2800 |
| 2/3 page |
2570 |
2450 |
|
2827 |
2695 |
| 1/2 page |
2405 |
2215 |
|
2646 |
2437 |
| 1/3 page |
2295 |
2130 |
|
2525 |
2343 |
| 1/6 page |
2035 |
1930 |
|
2239 |
2123 |
| |
|
|
|
|
|
| B/W |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Full page |
1650 |
1425 |
|
1815 |
1568 |
| 2/3 page |
1460 |
1330 |
|
1606 |
1463 |
| 1/2 page |
1285 |
1080 |
|
1413 |
1189 |
| 1/3 page |
1170 |
1000 |
|
1287 |
1100 |
| 1/6 page |
900 |
785 |
|
990 |
864 |
*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at advertising@nais.org.
Save on advertising––become an NAIS Supporter today! To learn more about the NAIS Supporter Program, email us at sponsorship@nais.org or call (202) 973-9740.
Who reads Independent School?
Circulation: 8,650
Total readership: 26,815
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Teachers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors
Independent School readers...
are highly engaged:
80% read half or more of the magazine.
and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.