Advertiser Information

Why Should You Advertise in Independent School magazine?

  1. It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 80 years.
  2. It’s guaranteed to be in the hands of decision makers. It's the only national magazine for heads and senior leaders at independent schools. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
  3. It’s forward-thinking. From governance and leadership to equity and justice to advancement and finance to health and well-being, every issue covers critical education and management trends with the national and global perspective school leaders need and gives them access to thought leaders, industry experts, and peers.
  4. It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.
Independent School magazine serves up the timely content school leaders need to stay grounded in the now and looking ahead to the future––and the services and products they need to help them get there.

The magazine includes dedicated departments that address the topics and issues school leaders need to have on their radar. And these sections and departments mean targeted placement—more opportunity to place your ads near relevant content.

There’s no better way to optimize your marketing budget and get national reach with this highly targeted and highly engaged audience of school leaders!

Get the 2023 Media Kit!

And get started today––check out the editorial calendar and current ad rates below and reach out to Sue Partyke in our advertising sales office at (540) 374-9100 or [email protected]. 

Issues and Closing Dates

Spring 2024
Focus: Workforce
Space: November 10, 2023
Materials: November 24, 2023

Summer 2024
Focus: Higher Ed
Space: February 9, 2024
​Materials: February 23, 2024

Fall 2024
Focus: Parents
Space: May 31, 2024
​Materials: June 14, 2024

Winter 2025
Focus: Sustainabilty
Space: September 13, 2024
​Materials: September 27, 2024

Learn more about each issue's planned focus themes and content (subject to change).

Advertising Rates

 4 Color  NAIS Supporter/Nonprofit    Standard
   1x  4x    1x  4x       
 Cover 2  $4,671  $4,120    $5,136     $4,531
 Cover 3  $4,387  $3,847    $4,831  $4,232
 Cover 4  $5,029  $4,494    $5,532  $4,943
 Full page  $3,157  $2,916    $3,478  $3,210
 2/3 page  $2,948  $2,809    $3,237  $3,087
 1/2 page  $2,755  $2,541    $3,033  $2,793
 1/3 page  $2,632  $2,440    $2,894  $2,686
 1/6 page  $2,333  $2,215    $2,568  $2,434
           
 B/W  NAIS Supporter/Nonprofit    Standard
   1x  4x    1x  4x
 Full page  $1,926  $1,664    $2,119  $1,830
 2/3 page  $1,707  $1,552    $1,873  $1,707
 1/2 page  $1,503  $1,263    $1,648  $1,386
 1/3 page  $1,364  $1,166    $1,498  $1,284
 1/6 page  $1,049  $915    $1,156  $1,006

*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at [email protected].

Save on advertising––become an NAIS Supporter today! To learn more about the NAIS Supporter Program, email us at [email protected] or call (202) 973-9740.