Top 5 Reasons to Advertise in Independent School
1. It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 75 years.
2. It’s guaranteed to be in the hands of decision makers. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
3. It’s the only magazine dedicated exclusively to independent schools. You’ll optimize your marketing budget because there’s no better way to get national reach with this select audience than through the publication that’s designed for them.
4. It’s forward-thinking. Each issue provides regular coverage of important issues and key trends independent school educators and administrators need, when they need it.
5. It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.
The redesigned Independent School magazine, featuring a modern design and a fresh approach to content, speaks directly to busy leaders and aspiring leaders. Each issue serves up not just the timely content they need but the services and products they need to address challenges and create sustainable campuses and school communities. The reimagined magazine now includes dedicated departments that address the topics leaders need to have on their radar. And these new sections and departments mean targeted placement—more opportunity to place your ads near relevant content.
Check out the 2018-2019 Media Kit today! If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or advertise@nais.org.
Issues and Closing Dates
Winter 2019
Ad space: September 26, 2018
Materials: October 8, 2018
Mail date: December 13, 2018
Spring 2019
Ad space: November 16, 2018
Materials: November 28, 2018
Mail date: February 15, 2019
Summer 2019
Ad space: February 25, 2019
Materials: March 7, 2019
Mail date: May 14. 2019
Fall 2019
Ad space: June 24, 2019
Materials: July 8, 2019
Mail date: September 13, 2019
Advertising Rates
| 4 Color |
Partner/Nonprofit |
|
Non-Partner |
| |
1x |
4x |
|
1x |
4x |
| Cover 2 |
3995 |
3525 |
|
4435 |
3900 |
| Cover 3 |
3755 |
3290 |
|
4175 |
3665 |
| Cover 4 |
4305 |
3845 |
|
4865 |
4270 |
| Full page |
2700 |
2495 |
|
2865 |
2640 |
| 2/3 page |
2520 |
2400 |
|
2675 |
2520 |
| 1/2 island |
2435 |
2280 |
|
2565 |
2395 |
| 1/2 horizontal |
2360 |
2170 |
|
2495 |
2280 |
| 1/3 page |
2250 |
2090 |
|
2365 |
2190 |
| 1/6 page |
1995 |
1890 |
|
2090 |
1985 |
| |
|
|
|
|
|
| B/W |
Partner/Nonprofit |
|
Non-Partner |
| |
1x |
4x |
|
1x |
4x |
| Full page |
1620 |
1400 |
|
1795 |
1555 |
| 2/3 page |
1430 |
1305 |
|
1595 |
1430 |
| 1/2 island |
1340 |
1180 |
|
1480 |
1300 |
| 1/2 horizontal |
1260 |
1060 |
|
1405 |
1185 |
| 1/3 page |
1145 |
980 |
|
1270 |
1085 |
| 1/6 page |
880 |
770 |
|
980 |
870 |
*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at advertising@nais.org.
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Who reads Independent School?
Circulation: 8,650
Total readership: 26,815
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Teachers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors
Independent School readers...
are highly engaged:
80% read more half or more of the magazine.
and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.