Advertiser Information

Top 5 Reasons to Advertise in Independent School

1. It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 75 years.
2. It’s guaranteed to be in the hands of decision makers. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
3. It’s the only magazine dedicated exclusively to independent schools. You’ll optimize your marketing budget because there’s no better way to get national reach with this select audience than through the publication that’s designed for them.
4. It’s forward-thinking. Each issue provides regular coverage of important issues and key trends independent school educators and administrators need, when they need it.
5. It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.

The redesigned Independent School magazine, featuring a modern design and a fresh approach to content, speaks directly to busy leaders and aspiring leaders. Each issue serves up not just the timely content they need but the services and products they need to address challenges and create sustainable campuses and school communities. The reimagined magazine now includes dedicated departments that address the topics leaders need to have on their radar. And these new sections and departments mean targeted placement—more opportunity to place your ads near relevant content.

Check out the 2018-2019 Media Kit today! If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or advertise@nais.org.

Issues and Closing Dates

Winter 2019
Ad space: September 26, 2018
Materials: October 8, 2018
Mail date: December 13, 2018

Spring 2019
Ad space: November 16, 2018
Materials: November 28, 2018
Mail date: February 15, 2019

Summer 2019
Ad space: February 25, 2019
Materials: March 7, 2019
Mail date: May 14. 2019

Fall 2019
Ad space: June 24, 2019
Materials: July 8, 2019
Mail date: September 13, 2019

Advertising Rates

4 Color Partner/Nonprofit   Non-Partner
  1x 4x   1x 4x
Cover 2 3995 3525   4435 3900
Cover 3 3755 3290   4175 3665
Cover 4 4305 3845   4865 4270
Full page 2700 2495   2865 2640
2/3 page 2520 2400   2675 2520
1/2 island 2435 2280   2565 2395
1/2 horizontal 2360 2170   2495 2280
1/3 page 2250 2090   2365 2190
1/6 page 1995 1890   2090 1985
           
B/W Partner/Nonprofit   Non-Partner
  1x 4x   1x 4x
Full page 1620 1400   1795 1555
2/3 page 1430 1305   1595 1430
1/2 island 1340 1180   1480 1300
1/2 horizontal 1260 1060   1405 1185
1/3 page 1145 980   1270 1085
1/6 page 880 770   980 870

*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at advertising@nais.org.

Save 10%! To find out about NAIS Supporter Program, email us at sponsorship@nais.org or call (202) 973-9740.

Who reads Independent School?

Circulation: 8,650
Total readership: 26,815
 
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Teachers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors
 

Independent School readers...

are highly engaged:
80% read more half or more of the magazine.

and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.