Top 5 Reasons to Advertise in Independent School
- It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 75 years.
- It’s guaranteed to be in the hands of decision makers. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
- It’s the only magazine dedicated exclusively to independent schools. You’ll optimize your marketing budget because there’s no better way to get national reach with this select audience than through the publication that’s designed for them.
- It’s forward-thinking. Each issue provides regular coverage of important issues and key trends independent school educators and administrators need, when they need it.
- It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.
Independent School magazine, featuring a modern design and a fresh approach to content, speaks directly to busy leaders and aspiring leaders. Each issue serves up not just the timely content they need but the services and products they need to address challenges and create sustainable campuses and school communities. The reimagined magazine includes dedicated departments that address the topics leaders need to have on their radar. And these sections and departments mean targeted placement—more opportunity to place your ads near relevant content.
Check out the 2020 Media Kit today! If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or advertise@nais.org.
Issues and Closing Dates
Winter 2020
Focus: Financial Sustainability
Space: September 20, 2019
Materials: October 1, 2019
Spring 2020
Focus: Governance
Space: November 15, 2019
Materials: December 4, 2019
Summer 2020
Focus: Crisis Leadership
Space: February 14, 2020
Materials: March 6, 2020
Fall 2020
Focus: Fundraising
Space: June 19, 2020
Materials: July 1, 2020
Advertising Rates
| 4 Color |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Cover 2 |
4075 |
3595 |
|
4483 |
3955 |
| Cover 3 |
3830 |
3355 |
|
4213 |
3691 |
| Cover 4 |
4390 |
3920 |
|
4829 |
4312 |
| Full page |
2755 |
2545 |
|
3031 |
2800 |
| 2/3 page |
2570 |
2450 |
|
2827 |
2695 |
| 1/2 page |
2405 |
2215 |
|
2646 |
2437 |
| 1/3 page |
2295 |
2130 |
|
2525 |
2343 |
| 1/6 page |
2035 |
1930 |
|
2239 |
2123 |
| |
|
|
|
|
|
| B/W |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Full page |
1650 |
1425 |
|
1815 |
1568 |
| 2/3 page |
1460 |
1330 |
|
1606 |
1463 |
| 1/2 page |
1285 |
1080 |
|
1413 |
1189 |
| 1/3 page |
1170 |
1000 |
|
1287 |
1100 |
| 1/6 page |
900 |
785 |
|
990 |
864 |
*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at advertising@nais.org.
Save on advertising––become an NAIS Supporter today! To learn more about the NAIS Supporter Program, email us at sponsorship@nais.org or call (202) 973-9740.
Who reads Independent School?
Circulation: 8,650
Total readership: 26,815
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Teachers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors
Independent School readers...
are highly engaged:
80% read half or more of the magazine.
and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.