Why Should You Advertise in Independent School magazine?
- It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 80 years.
- It’s guaranteed to be in the hands of decision makers. It's the only national magazine for heads and senior leaders at independent schools. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
- It’s forward-thinking. From governance and leadership to equity and justice to advancement and finance to health and well-being, every issue covers critical education and management trends with the national and global perspective school leaders need and gives them access to thought leaders, industry experts, and peers.
- It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.
Independent School magazine speaks directly to busy leaders and aspiring leaders. Each issue serves up the timely content they need to stay grounded in the now and looking ahead to the future––and the services and products they need to help them get there.
The magazine includes dedicated departments that address the topics and issues school leaders need to have on their radar. And these sections and departments mean targeted placement—more opportunity to place your ads near relevant content.
There’s no better way to optimize your marketing budget and get national reach with this highly targeted and highly engaged audience of school leaders!
Get started today!
The 2023 Media Kit is coming soon! In the meantime, check out the upcoming themes/editorial calendar and current ad rates below and reach out to Sue Partyke in our advertising sales office at (540) 374-9100 or [email protected].
Issues and Closing Dates
Winter 2023
Focus: Strategy
Space: September 20, 2022
Materials: October 17, 2022
Spring 2023
Focus: Community
Space: November 2022
Materials: December 2022
Summer 2023
Focus: Governance
Space: March 2023
Materials: April 2023
Fall 2023
Focus: Purpose
Space: June 2023
Materials: July 2023
Winter 2024
Focus: Money
Space: September 2023
Materials: October 2023
Learn more about each issue's planned focus themes and content (subject to change).
Advertising Rates
| 4 Color |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Cover 2 |
$4,365 |
$3,850 |
|
$4,800 |
$4,235 |
| Cover 3 |
$4,100 |
$3,595 |
|
$4,515 |
$3,955 |
| Cover 4 |
$4,700 |
$4,200 |
|
$5,170 |
$4,620 |
| Full page |
$2,950 |
$2,725 |
|
$3,250 |
$3,000 |
| 2/3 page |
$2,755 |
$2,625 |
|
$3,025 |
$2,885 |
| 1/2 page |
$2,575 |
$2,365 |
|
$2,835 |
$2,610 |
| 1/3 page |
$2,460 |
$2,280 |
|
$2,705 |
$2,510 |
| 1/6 page |
$2,180 |
$2,070 |
|
$2,400 |
$2,275 |
| |
|
|
|
|
|
| B/W |
NAIS Supporter/Nonprofit |
|
Standard |
| |
1x |
4x |
|
1x |
4x |
| Full page |
$1,800 |
$1,555 |
|
$1,980 |
$1,710 |
| 2/3 page |
$1,595 |
$1,450 |
|
$1,750 |
$1,595 |
| 1/2 page |
$1,405 |
$1,180 |
|
$1,540 |
$1,295 |
| 1/3 page |
$1,275 |
$1,090 |
|
$1,400 |
$1,200 |
| 1/6 page |
$980 |
$855 |
|
$1,080 |
$940 |
*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at [email protected].
Save on advertising––become an NAIS Supporter today! To learn more about the NAIS Supporter Program, email us at [email protected] or call (202) 973-9740.
Who reads Independent School?
Circulation: 8,650
Total readership: 26,815
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Teachers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors
Independent School readers...
are highly engaged:
80% read half or more of the magazine.
and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.