Advertiser Information

Top 5 Reasons to Advertise in Independent School

  1. It’s a trusted brand. The National Association of Independent Schools is the premier organization for private, independent schools in the United States, and the magazine has been a core benefit of membership for more than 75 years.
  2. It’s guaranteed to be in the hands of decision makers. Four times a year, the magazine is sent directly to the top decision maker at an independent school—the head of school.
  3. It’s the only magazine dedicated exclusively to independent schools. You’ll optimize your marketing budget because there’s no better way to get national reach with this select audience than through the publication that’s designed for them.
  4. It’s forward-thinking. Each issue provides regular coverage of important issues and key trends independent school educators and administrators need, when they need it.
  5. It’s in print. Yes, you read that right. Print matters now more than ever, especially in NAIS’s community of highly engaged and educated readers.

Independent School magazine, featuring a modern design and a fresh approach to content, speaks directly to busy leaders and aspiring leaders. Each issue serves up not just the timely content they need but the services and products they need to address challenges and create sustainable campuses and school communities. The reimagined magazine includes dedicated departments that address the topics leaders need to have on their radar. And these sections and departments mean targeted placement—more opportunity to place your ads near relevant content.

Check out the 2021 Media Kit today! If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or [email protected].

Issues and Closing Dates

Winter 2021
Focus: Race in Independent Schools

Space: September 11, 2020
Materials: October 1, 2020

Spring 2021
Focus: Fundraising

Space: November 20, 2020
Materials: January 8, 2021

Summer 2021
Focus: Future of Independent Schools

Space: March 5, 2021
Materials: March 15, 2021

Fall 2021
Focus: Talent/Workforce

Space: June 18, 2021
Materials: July 9, 2021

Winter 2022
Space: August 27, 2021
Materials: September 24, 2021 

Advertising Rates

4 Color NAIS Supporter/Nonprofit   Standard
  1x 4x   1x 4x
Cover 2 4075 3595   4483 3955
Cover 3 3830 3355   4213 3691
Cover 4 4390 3920   4829 4312
Full page 2755 2545   3031 2800
2/3 page 2570 2450   2827 2695
1/2 page 2405 2215   2646 2437
1/3 page 2295 2130   2525 2343
1/6 page 2035 1930   2239 2123
B/W NAIS Supporter/Nonprofit   Standard
  1x 4x   1x 4x
Full page 1650 1425   1815 1568
2/3 page 1460 1330   1606 1463
1/2 page 1285 1080   1413 1189
1/3 page 1170 1000   1287 1100
1/6 page 900 785   990 864

*For two-color or special ink (such as neon or metallic) rates, contact the advertising director at [email protected].

Save on advertising––become an NAIS Supporter today! To learn more about the NAIS Supporter Program, email us at [email protected] or call (202) 973-9740.

Who reads Independent School?

Circulation: 8,650
Total readership: 26,815
Top Roles Among Leadership
Head of school
Assistant heads
Division heads
Business managers
Communication directors
Diversity practitioners
Admission and financial aid professionals
Development officers
Technology directors

Independent School readers...

are highly engaged:
80% read half or more of the magazine.

and they pay attention:
71% spend 30 minutes to 2 hours reading the magazine; 45% spend 30 minutes to an hour.