Advertiser Information

Looking to reach independent schools? Look no further.

Independent School magazine is the only magazine devoted exclusively to private, precollegiate education. This award-winning magazine is published four times a year by the National Association of Independent Schools, a leading education association representing more than 1,500 independent private elementary and secondary schools. Independent school leaders respect and trust Independent School. That makes it the perfect place to introduce your product or service.

Find the information you need below, or see our media kit and keep an eye out for an updated editorial calendar. If you have any questions, please contact Sue Partyke in our advertising sales office at (540) 374-9100 or advertise@nais.org.

Issues and Closing Dates

Spring
Ad space: December 15, 2017
Materials: January 3, 2013

Summer 
Ad space:  March 2, 2018
Materials - March 20, 2018

Fall
Ad space: July 2, 2018
Materials: July 20, 2018
 

Advertising Rates

Four-Color Rates

  NAIS Supporter/Nonprofit Organization Nonmember
AD SIZE 1X 4X 1X 4X
Full Page $2,570 $2,375 $2,730 $2,515
2/3 Page $2,400 $2,285 $2,550 $2,400
1/2 Island $2,320 $2,170 $2,445 $2,280
1/2 Page Horiz. $2,245 $2,065 $2,375 $2,175
1/3 Page $2,140 $1,990 $2,255 $2,085
1/6 Page $1,900 $1,800 $1,990 $1,890

B/W Rates

  NAIS Supporter/Nonprofit Organization Nonmember
AD SIZE 1X 4X 1X 4X
Full Page $1,470 $1,275 $1,630 $1,415
2/3 Page $1,300 $1,185 $1,450 $1,300
1/2 Island $1,220 $1,070 $1,345 $1,180
1/2 Page Horiz. $1,145 $965 $1,275 $1,075
1/3 Page $1,040 $890 $1,155 $985
1/6 Page $800 $700 $890 $790
  • For 2C-process (black + magenta, yellow, or cyan), add $535 to B/W rate
  • For 2C-match (black + one PMS color), add $675 to B/W rate
  • Five-color, neon, and metallic colors available. Contact ad sales office for pricing.

Cover Rates

  NAIS Supporter / Nonprofit Organization Nonmember
AD SIZE 1X 4X 1X 4X
Cover II $3,805 $3,355 $4,225 $3,715
Cover III $3,575 $3,135 $3,975 $3,490
Cover IV $4,100 $3,660 $4,635 $4,070
 

Save 10%! To find out about NAIS Supporter Program, email us at sponsorship@nais.org or call (202) 973-9740.

Demographics

The following information is taken from a 2016 Independent School magazine reader survey.

  • Total readership: 23,608
  • Readers who read half or more of the magazine: 80%
  • Overall satisfaction rate: 86%

Independent School reaches the decision makers.

  • Heads/Deans: 62%
  • Assistant/Associate Heads: 7%
  • Directors/Officers: 8%
  • Faculty/Trustees/Parents/Colleges : 12%

Independent school leaders value the magazine. 

  • Readers who file their copies for future reference: 57%
  • Readers who pass their copies on to others at their schools: 25%

Independent schools have significant budgets.

Annual Purchasing Budget Total
$10 million or more 2%
$5 - $10 million 15%
$1 - $5 million 35%
$200,000 - $1 million 15%
$200,000 or less 11%

Readers report they are currently planning purchases in areas such as technology, infrastructure, furnishing, vehicles, and consultation.

Independent School readers pay attention to your ads.

  • Readers who agree that “the ads in Independent School introduce me to new products and services”:  59%
  • Readers who agree that “seeing an ad in Independent School gives me a positive impression about the company”: 58%